The annual Specialty Equipment Market Association (SEMA) show is a hotbed for wild vehicle creation and aftermarket offers, but after Honda and Ford, Chevrolet has also come out of the 2022 version despite having a strong presence in 2021.
The floor plan of the show is available for viewing online which confirms that Chevrolet has not booked a place, although a dealer from Texas will be present.
A spokesman for the brand, Masal Car and Truck, said: “GM has decided not to participate in the 2022 SEMA show. The SEMA show has always inspired us, and accessories and performance components have remained an important part of our business. “
Last year, the Bowtie brand pulled all stops for SEMA, bringing to the show a number of custom vehicles, including the 1,000 horsepower Hunigan Z / 28 Camaro, the Beast Off-Road Concept Vehicle, the 2023 Corvette Z06, the 2022 Silverrado ZR2, the 1957. Chevy “Project X”, and much more.
Read more: This custom GMT could be one of the only Chevy products in SEMA 2022
It could be a banner year for Chevrolet at the show, with requests for modifications to products such as the C8 Corvette and Camaro. The brand has always been highly present in the aftermarket world, offering crate engines and dress-up accessories for quite some time.
The real reason for the exit is not clear, but it is possible that after a few years of global epidemics, supply chain deficits and focus on electrification, 2022 is not a good year for large investments in aftermarket toys. . After all, it’s hard for a wallet to make a special vehicle on a weekend, even if that wallet is as big as a GM.
After exiting Ford and Honda earlier this year, Chevrolet is the latest brand to emerge from the show. According to a statement from Motor1, Ford’s reason for not going to the show was that the brand would “personalize its Ford cars today and tomorrow to better reach and highlight its approach to the annual event.”
For Honda, it did not mention the reason for not attending the event. The Japanese brand usually has a strong presence in the show and it is possible that its luxury sub-brand, Acura, will still make an appearance with its new performance car products like 2023 Integra.
The 2022 SEMA Show will be held in Las Vegas, Nevada from November 1st to 4th