It’s no secret that Frank Stephenson, like many of us, has been very critical of BMW’s newly designed language, most recently the 2022 2-Series, the XM Concept and the All-Electric iX SUV.
In his latest video, the famous designer decides to take a look at BMW’s latest all-new vehicle, the 7-Series and its all-electric twin, the i7.
At first impression, the British designer notes that the new 7-Series has a distinct face and the front end is not as “irresponsible” as other recent BMW models. He added that it seems to fit better with BMW’s historic design features.
Read more: 2023 BMW i7 xDrive60 is the first electric 7-series, has a 300-mile range and is priced at 119,300
On closer inspection, Stephenson notes that the BMW could give the i7 a smaller front grille and that it looked better without the complex split headlights and more traditional headlamps.
The designer is amazingly appreciative of the car side design. She really likes the line that runs along the shoulders of the luxury sedan. He was also pleased to see Huffmister Kink’s presence.
Stephenson’s main complaint about the back of the new 7-Series is related to the placement of the registration plate. He noted that it was much lower than the traditional BMW and that this hindered the fluidity of the design and said that he would like to see the plate on the trunklid. He admires the car’s new taillights and prefers its delicate L-shaped signature.
Lots of powertrains have been offered with the new 7-Series but this is the all-electric variant that most people have talked about. Dubbed the i7 xDrive60, this model is positioned as the flagship 7-Series variant and where previous Hello models used a V12, the xDrive60 is powered by a pair of electric motors that combine to deliver 536 hp and 549 lb-ft (744 Nm). Of torque