Nowadays, almost every automaker is trying to improve their image in some way, shape or form. The two, in particular, Jeep and Ram, have seen success in this method, setting record high transaction prices for their parent company Stalantis.
In the case of RAM, the cheapest way for them to get themselves in a car (the previous-gener classic that is still on sale today) is the base RAM 1500 $ 35,900. Nevertheless, in the first quarter of this year, the average transaction price of RAM reached the $ 60k mark, which is approximately আসছে 59,678.
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This is quite impressive for a company that only sells pickup trucks, but according to Ram CEO Mike Koval this is not surprising. “We are able to point to strong prices at the moment,” Koval told Automotive News. “Of course, this imbalance of supply and demand is not going to last forever, so we have to be very disciplined. [and] Control our spending because at some point it is going to end. ”
But supply and demand are not the only factors when discussing the recent success of these two brands. Jeep’s average transaction value reached the $ 50k mark, reaching 50,322, a significant 29 percent increase over the same period last year. In their case, their success stems from buyers’ acceptance of the brand’s push upmarket, as evidenced by cars like the Wagoneer / Grand Wagoneer, as well as certain trims of the Grand Cherokee L. Many buyers of these cars like luxury cars, but do not always want to present the perceived picture of what those cars stand for.
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The idea was nicely summed up by Evan Dury, senior manager at Edmunds Insights. “Some people don’t really like luxury cars; They like luxury features, ”he told Autonnews. “They like the luxurious look, but they see it as an unnecessary expense or you’re getting a little more glamorous. I think you can fill that crowd with a Jeep-brand car because it’s still technically mainstream. At the same time, it’s a luxury. Purchases provide virtually everything. “
Overall, when the semiconductor shortage is over, prices may fall slightly, and the likes of Zip and RAM may be higher overall for their upmarket push.
Like the other brands of Stellantis, TrueCar Inc. in the first quarter of 2022. According to data from Alfa Romeo, the average transaction price rose 12% to $ 46,516 from Q1 2022, Chrysler’s 15% to $ 45,321, Dodge’s 2% to $ 46,444, and the month rose 10% to $ 89,690.