Lancia is preparing to simplify its 10-year-long strategic plan, starting in 2024, which includes a completely new three-model range and its expansion into the European market. The Italian brand has now unveiled the lengths of the upcoming Ypsilon, Aurelia and Delta as part of the official announcement of hiring five new brand managers in Europe.
The new generation Lancia Epsilon, which will debut in 2024 with hybrid and fully electric variants, will be about 4 meters (157.5 inches) tall. This represents an increase in footprint compared to its 3,840 mm (151.2 inches) predecessor which has been sold since 2011 by sharing its platform with the Fiat 500.
The larger body will place Ypsilon at the core of the Supermini segment, which is still quite popular in Europe. The new model will be based on the STLA small architecture. The same platform will eventually underpin Stellantis’ entirely small-sized model portfolio, including the Peugeot 208, Opel Corsa, Citroen C3, an anonymous Fiat Supermini and an array of B-SUVs.
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The next Lancia model will be the Aurelia flagship, which measures 4.6 meters (181 inches) tall. Unlike previous Aurelia models that came in sedans, coupes, spiders and convertible bodystyles, Reincarnation will adopt a crossover bodystyle in keeping with the major design trends of our time. It will feature a fully electric powertrain, and is probably based on the STLA medium architecture. The Lancia is not the only Stellantis brand to have a crossover flagship, following the example of the Citroen C5 X and staying away from sedans like the Lancia thesis.
The third and final model of the Lancia Renaissance will be the new Delta, which will be unveiled in 2028, measuring 4.4 meters (173.2 inches) tall. It will take the form of a compact hatchback that respects its roots Lancia describes the new Delta as a “sculptural and muscular vehicle with geometric lines” which we believe will be a modernized version of the Gugiaro-designed original. We also know that it will be completely electric, probably based on the STLA medium architecture.
Lancia will only go to EV from 2028, which means this is the date when the hybrid variant of Ypsilon will be discontinued, when its three-model range will cover 50 percent of the market.
In previous announcements, we’ve also heard about redefining luxury retro-flavored interiors with iconic elements, illuminated grills and eco-sustainable materials and lots of technology. Lancia has now revealed that the interior design will be inspired by the Gamma, Thema and Flavia models. For onboard technology, the SALA (Sound Air Light Augmented) Intelligent Virtual Interface will provide access to the sound system, air conditioner, and ambient light via a single button.
Lancia will expand into European markets outside of Italy, creating 100 new dealerships in 60 major European cities, and hopefully bet 50 percent on online sales. To do this, the company has hired five brand managers: Paula Pichieri for France, Niccolo Biagioli for Germany, Francesco Colonis for Spain, Patrice Duclos for Belgium and Luxembourg, and Patrick Jaguard for the Netherlands. Rafael Rousseau has been reaffirmed as Italy’s brand manager, and Roberta Jarby, head of the Lancia brand in Europe, will be the trade coordinator for the region.
Lancia said the first five countries were selected for their passion for “Made in Italy” products (Spain, Belgium and France), the relevance of online sales (the Netherlands and Germany) and the popularity of the premium B-segment. Models (all five of them).