The Sonata is one of Hyundai’s most recognizable models, but its days can be counted.
According to South Korea’s Chosun, Hyundai has decided to phase out the popular sedan.
Citing a company insider, the publication says that the automaker has not started developing the next generation sonata and it is an “open secret” that the car will be discontinued. However, this is not forthcoming as a facelift is expected to be launched next year. The model needs to be kept fresh for a few more years before it can be removed.
Also read: The 2021 Hyundai Sonata N Line delivers sporty styling and 290 hp
We reached out to Hyundai for comment, but the death of the Sonata cannot be imagined too long ago. However, consumers have embraced the crossover and the company is now focusing on electric vehicles.
Furthermore, Hyundai has already revealed that the upcoming Ioniq 6 will be about the same size as the Sonata and will serve as a replacement for the original Ioniq. Of course, given the overlap with the sonata, it could also serve as a replacement for the Ioniq 6.
It is also interesting to note that Hyundai has previously stated that “trucks and SUVs occupy the US market” and that “any OEM serious about electrification cannot afford to ignore this segment change.” The change in consumer preferences has killed countless sedans in America, including the Chevrolet Cruze and Impala and the Ford Fusion and Focus.
A look at the sales chart shows that Hyundai recently sold about 200,000 gold in the US as of 2016, but the number has dropped significantly since then. Sales fell to 131,803 units in 2017 and to 93,142 units last year. Worse, the company sold just 9,806 units in the first four months of the year, putting them on track to end 2022 with a disappointing 29,418 sales at their current rate.
Although an insider told the publication that they “cannot deny an electric sonata,” the company “prefers the development of a compact electric car rather than a less popular medium-sized car”. An overlap with the Ioniq 6 can also make the Sonata EV unnecessary.
H / T Autoblog and Korean Car Blog