Buick unveiled the Wildcat EV concept today, focusing on its future design. With the brand’s new tri-shield logo, distinctive headlights and a new front end, the 2 + 2 concept will influence its models for the future.
“The Wildcat EV concept represents the future of real design for the brand,” said Sharon Gaussi, executive director of Global Book and GMC Design. “Buick has always been a visionary and this expression is a glimpse of where we are going, and our optimism for the limitless possibilities of the electrical future.”
The Wildcat EV concept introduces a new face for the brand. Buick describes it as having a low-mounted, trapezoidal grille and sharp high-mounted check-mark-shaped lights with a front-facing front edge that encloses it.
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At the back, meanwhile, are the “blade-style” taillights embedded in the roof paneling. There are also check-mark-style lights on the back, mirroring the front.
As more Concept-y The design element, 2 + 2 coupe is described as a fixed ratio complemented by a low, wide position. The rolled glass, meanwhile, matches the roof line and presses aggressively to reinforce the smooth profile. It also has a half-swing door and an external “charge status” indicator visible on the hatchback glass. It sits on the big 18-spoke “Jet Edge-inspired” wheels.
“The more you look at the Wildcat EV concept, the more the details will reveal themselves,” Boniface said. “Its consistent proportions acknowledge the brand’s rich design legacy, while our latest technology takes you forward.”
In contrast to the cool, metallic exterior, Buick wanted to give the interior a “feeling of balance, harmony and warmth”. The automaker, therefore, used Legato Green throughout the cabin, on carpets and door cards. These elements play against the polished aluminum trim, while the orange elements (like seatbelts) add visual intrigue.
The infotainment setup has a sweeping touchscreen attached to a screen on the console. Flowing from the instrument panel, a center console extends to the back seat and uses unique graphic and color contrasts to make it look as if some elements are floating, highlighting the lightweight and spacious character of the cabin.
It will be further strengthened by technology designed to calm and relax passengers. Buick says the Wildcat EV concept gets a zen mode that dimms the cabin’s light, diffuses aromatherapy scents and activates the massage seats.
“We are on the verge of real change, and this idea is a real vision of it,” Gaussi said. “This opens the next chapter in Buick’s design tradition, as we make significant changes to our all-electric future.”
The unveiling of the concept coincides with Buick’s announcement that by the end of the decade, its entire North American lineup will be all-electric. It will bring its first EV to the market by 2024.
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