Ferrari has created a new Taylor Made Roma that celebrates the artisan history of both Italy and, to a greater extent, Japan. Inspired by the intricacies of traditional Japanese craftsmanship, the car is a special edition.
Ferrari’s Taylor Made customization program worked with Evan Orenstein and Josh Rubin, the founders of Cool Hunting, to create the latest special edition of Roma, an independent publication based in the United States. The pair had just returned from a series of research trips to Japan, where they immersed themselves in the country’s heritage.
Together, they decided to paint the car blue, inspired by the traditional blue production. The dye actually comes from a green plant that is collected and turned into sukumo, which is then mixed with lime, sage and limestone powder. As a result of that processing, it has natural antibacterial properties. To honor that craftsmanship and care, Ferrari has added a new shade called Indigo Metal to the exterior of the car.
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The blue theme continues inside, with special inserts attached to the seats Made with an ingredient known as sacchiuri, it is not only unique, it is upcycled. The fabric dates back to the 1700s when cotton and silk were very expensive. To save money, worn out kimonos were separated and re-woven with new fibers to create a warm, comfortable, new fabric whose name comes from the Japanese words ripping up (saku) and knitting (oru).
For this Ferrari Roma, the fabric was made with two vintage kimonos made in Amami Oshima and dyed blue 45 and 75 years ago, respectively. The fibers of this kimono were blended with cotton and silk, as is traditional, as well as blended with high-tensile nylon to make the material last longer in roma.
The headliner is also blue, but it incorporates a completely different traditional area of Japanese craftsmanship. The lining was made of colored blue using the Royketsu method, dating to the eighth century. The wax resistance-dyeing method creates intricate repetitive patterns around a single color that has traditionally been used to decorate kimono and obese silk or cotton. These were then shipped to Italy where they were hand-woven using artisans intertwining Method, forming a glossy headliner.
The shift gate, and the lever, were already coated with copper in Japan, while the wheel and several other accents ended in the same color. The choice of color was inspired by a trip to Cool Hunters’ Kaikado, a Kyoto-based family company that makes copper tea canisters. These are made so perfectly that when the lid falls on the canister, it creates an airtight seal.
Door handles, meanwhile, receive black leather hand-knitted strips in homage to the traditional wrapping techniques used in katana swords. The Dedication Plate at the Center Armrest receives a custom-made “common”. The traditional symbol represents the wheel of a bullock cart, the most popular form of transportation for the aristocracy during the Haiyan period (794-1185).
For the purpose of showcasing all the unique touches that can be added to the modern Ferrari through the special Roma Taylor-Made program. It will be on display at the Ferrari Taylor Made showroom during New York Design Week, which runs through May 10-20.
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