Ford is a smash hit for the Bronco brand but is threatening to tarnish the reputation of the delivery delay. After a report was released that thousands of Broncos had been deposited at a manufacturing facility in Michigan, Ford said they planned to deliver them within 90 days. Nonetheless, the lot remains full and customer complaints are only getting higher.
That place in Michigan has been called Ice Mountain or Dart Mountain by many customers who are still waiting for their Broncos delivery. And while the purpose of the labor-intensive SUV is to manage the harsh environment strictly, it is the customers themselves, not the automakers, who are expected to be subject to their specified environment. Those currently waiting for the Bronco to be parked on Dart Mountain are concerned about how the exposure will affect the car.
“While global semiconductor chip shortages and various product supply chain challenges continue to affect vehicle production for all automakers, our teams are updating units at the Michigan assembly plant and shipping to dealers and customers on a daily basis,” said Deep in a Ford spokesperson. To Autonnews.
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He added that “the challenges facing the industry are fluid and we are doing our best to get the Broncos to our customers as soon as possible.” This is the delay that has led to a number of wild markups across the country, but customers still want to do business.
One buyer says his Bronco has been sitting on Dart Mountain since January, and after the May 9 initial delivery date, it has been postponed until July 26. According to the customer, he only received an email from Ford about the issue. In fact, he said he would prefer to pay Ford or the dealer “50-some thousand dollars”. But they are making it difficult and frustrating. “
For other customers, due to delays, they have even reconsidered whether they want to continue the purchase process to the end. One such buyer openly stated that he was considering canceling his order to see a Jeep Wrangler or a Toyota 4 Runner when Ford postponed its delivery sometime between May 28 and early August.
Ford said a “huge majority” of vehicles parked on Dart Mountain had been delivered in February, but that was not a relief for those still waiting. Hopefully, the automaker will soon be able to dig itself out of the hole that the bronchi are currently stuck in.