A few days ago we reported in a post that a dealership in Florida seems to have put $ 100,000 markup on the 2023 Chevrolet Corvette Z06. It turns out that the more research we do, the more dealers we find with huge markup. The letter sent to dealers by General Motors of North America President Steve Carlyle about the markup seems to have been largely ignored.
Carlyle basically told dealers “unethical sales practices or broking activities that undermine the honesty customers expect from Chevrolet, Buick, GMC and Cadillac brands.” As mentioned in the previous article, we actually asked General Motors how the dealer we reported yesterday met in the context of Carlyle’s letter. Response here:
“You are right that GM North America President Steve Carlyle recently sent a letter to dealers reminding them that we are all connected and that it is in Chevrolet’s best interest to be honest when working with customers. We want every customer to have a great experience. Most of our dealers know this and we want everyone to be committed to it. ”
Read more: Chevy dealer asks for a huge $ 100,000 markup on 2023 Corvette Z06
Of course, this does not seem to have stopped dealers from charging wild markup throughout the General Motors brand family. This week, we found out that Selma, Selma Chevy of California wanted $ 201,524 for a 2022 Corvette. However, this is not a Z06. We’ve included the window sticker below so you can see that it has an MSRP of just 101,525.
This is a huge $ 99,999 markup. The dealership justified the markup by saying that “the car was a special order for the owner and this is a limited edition, less than 1,000 of this particular model made.” These two dealers are not involved in this practice.
The all-new GMC Hummer EV is regularly listed for over $ 250,000, although almost half of it has MSRP. WrestleMania Buick GMC in Springfield, Tennessee tells us That one of them was a Hummer EV version 1 And they’re asking for $ 285,000. Its window sticker is well below the grand total MSRP of $ 115,139.
We can go on and on about this and other dealers but the truth is that some people have to be willing to pay this wild amount. In fact, it is a blatant disregard for the goodwill and practice of the dealer’s simple faith that keeps vehicles like the Hummer and Corvette out of the hands of people who might otherwise be able to buy one.
If you have wild markup with one of the dealers mentioned above, one of the things you can do is report it directly to GM. When they get enough complaints, car manufacturers get more leverage to take action and do something.