VW vendors are scratching their heads over the brand’s scout revival plan

Many Volkswagen dealerships across the United States are frustrated by the lack of communication from VW after the recent announcement of the Scout name revival.

On May 11, the German automaker said it would sell a new electric pickup and SUV called the Scout in the United States. It will set up a separate, independent company called Scout, and dealers are concerned that VW may push for a direct sales model with the new brand.

“That’s what it feels like to me,” said one dealer Auto News. “If we had any involvement, they would have told us something. But before or after the announcement, they did not say a word to us. “

Andrew Savas, head of sales and marketing in the United States, said in a letter to 650 dealers of the brand in the United States that they would have no claim on their products.

Vendors across the United States have been urging VW to launch a pickup truck for decades, and one says Auto News It was optimistic that it would “get the first crack” in scout pickup and SUV sales if it decided to sell them through the VW franchise.

Read more: Scout Revival in 2026 with electric SUVs and trucks coming after Ford’s Bronco and Revian VW

VW’s decision to revive Scout’s name as a brand producing EVs is part of CEO Herbert Dice’s plan for VW to capture a 10 percent market share of all U.S. brands.

“[Scout] A separate unit and brand within the Volkswagen Group will operate independently, “added Arno Antlitz, VW Group’s Chief Financial Officer. “It’s aligned with the new Group steering model – smaller units that work faster and have access to connect to our technology platforms.”

VW has not yet confirmed how its new Scout models will be sold with a spokesperson for VW Group of America simply stating that “we aim to share more news as it becomes available.”

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