With the launch of Jurassic World Dominion in just over a week, Zip is launching its own dynamo-centric campaign. Multiple Jeep vehicles are featured in the film, and a new ad for the automaker features a new baby dinosaur that was created specifically for this purpose. As part of the campaign, members of Zip Wave are even getting special early access to the movie.
While many Jurassic Park fans remember the Ford Explorers that were wrecked in the original film, it’s a pair of Jeep Wranglers that make up most of the driving scenes in the movie. Now, almost 30 years after the release of that original film, Jeep is teaming up again with the Jurassic franchise to highlight its products.
A new ad, called the Zip X Jurassic, features a Zip Wrangler 4xe customer who finds a baby carotene in his front yard. He then has a montage of his experience in caring for a teenage therapist. The relationship apparently ends with the customer eating while the couple meets the baby’s mother on a camping trip.
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Fortunately, this is all a dream but Jeep wants to make sure that people associate the wide blockbuster and its epic filming locations with the automaker. Three different Jeep products include a Wrangler, a Gladiator and even a classic Grand Wagner. The Jurassic World Dominion Campaign is not a new partnership for Jeep either. Prior to the release of ‘Jurassic World: Fallen Kingdom’, a similar ad was published where Jeff Goldblum was reinstated as Ian Malcolm.
Those who have already purchased a Jeep and are part of the Wave program also have a special opportunity. On June 8 and 9, multiple outdoor venues across the country will screen Jurassic World Dominion for Zip Wave members only. The movie’s locations include Miami, Los Angeles, New York, Detroit, Chicago and Warwick, New Jersey.
Those who are not part of the program will have to wait until the movie hits theaters nationwide on June 10. Does this kind of promotion increase your interest in film or automaker? Perhaps a limited edition Jurassic Park package should be offered instead of the Jeep.
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